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Andy Patel

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Learn about the Best Call Tracking Software

  • June 6, 2021
  • Tagged as: best call tracking software, call tracking metrics, Call Tracking Software, callrail, Track customer calls
Call Tracking Software

Call tracking software tracks incoming calls, records phone calls and other information such as call source, etc. Call tracking software can be very helpful, especially with concerns relating to lead scoring, keyword research, lead attribution,…

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Andy Patel
  • Podcast

18: Let’s Talk SEO

  • May 29, 2021
  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/05/PCIM-May21.mp3
Episode Summary:Search Engine Optimization for a local pest control company doesn’t have to be hard.  More importantly, it doesn’t have to be expensive.  Let’s talk basic SEO strategies for the Pest Control and/or Wildlife Control...

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Andy Patel
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How to set a budget for Google Ads for beginners

  • May 17, 2021
  • Tagged as: Budget for Google Ads, google ads, Google Ads Beginners, Google ads Budget, ROI
budget for Google Ads for beginners

Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot…

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Andy Patel
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Yelp Ads – Everything you need to know – The Good and Bad!

  • April 30, 2021
  • Tagged as: Massaging Feature, Search Term Report, Yelp Ads, Yelp Partner, Yelp Profile
Yelp Ads

As we officially became a Yelp Partner, I believe I have found the secret sauce for a successful Yelp Ads setup. If you are currently running Yelp Ads or considering for the future, this article…

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Andy Patel
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17: Yelp Ads for Pest Control

  • April 27, 2021
  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/04/PCIM-April.mp3
Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...

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Andy Patel
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Challenges of Key Phrase Modifiers & Its remedy

  • April 9, 2021
  • Tagged as: Challenges of Key Phrase Modifiers, Close variants, Key Phrase Modifiers, keyword match types, remedy

It’s been over a month since Google announced some changes to keyword match types and we have already noticed some challenges of key phrase modifiers. Here is a brief review of some of these challenges…

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Andy Patel
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Social Media for Internet Marketing? Yes or No?

  • April 1, 2021
  • Tagged as: internet marketing, social media, Social Media Management, Social Media Marketing

Among the endless possibilities when it comes to internet marketing, how much effort should you give for social media? As of 2020, more than 3.96 billion people are actively using social media around the world….

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Andy Patel
  • Podcast

16: Google Ads Keyword Match Type Changes

  • March 25, 2021
  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/03/PCIM-March21.mp3
Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...

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Andy Patel
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How Do We Specify a Phrase Match Keyword in Google Ads?

  • February 28, 2021
  • Tagged as: google ads match types, phrase match modifier google ads, what is phrase match in google ads

At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…

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Andy Patel
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Broad Match Modifier To Phase Out

  • February 22, 2021
  • Tagged as: google ads keywords, google keywords, keyword match types

In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…

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Andy Patel
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