Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...
Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about...
Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one. Great! But do you have all your ducks in a row when it comes to being successful online? Check...
Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on...
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term…
Search Terms Report Changes
Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google…
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms. Google has recently started coming out with changes and if you currently run Google Ads,…
Search Terms Report Changes
Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk...
