Overview of Facebook Marketing

September 2, 2021

Facebook marketing is a platform that allows businesses to sell their products and services to a large audience through a mix of highly targeted paid adverts and organic postings. They have evolved from the most popular social media platform on the internet to one of the most important marketplaces in the previous decade.

Facebook Marketing VS Facebook Management

In this blog, we would only discuss Facebook marketing which is different than Facebook management. Facebook management is the process of developing, posting, and analyzing content to manage your online presence. Engaging and communicating with social media users are also part of the management. To manage your social media accounts, you can employ tools, services, and social media managers.

Facebook Marketing

To begin with Facebook marketing, you must first create a Facebook business manager for your company. It’s a simple task. You can start by searching for Facebook Business Manager on Google or by clicking here. Although it is a simple task, there are a few components that must be handled with attention.

Pixel Code

The Facebook pixel is a piece of code that you add to your site. It gathers information that allows you to measure conversions from Facebook advertisements, improve campaigns, create targeted audiences for future ads, and remarket to those who have already visited your website. You’ll need to add a pixel code to your landing page, coupon page, Facebook page, or whatever page you’re going to redirect visitors to when they click on a Facebook ad.

Conversion Tracking

It is a free tool that shows you what transpires after someone clicks on one of your adverts. Conversion monitoring can show you how well your ad clicks result in valuable customer actions on your website, such as purchases, sign-ups, and form submissions.

Verify Your Domain

In Business Manager, Domain Verification allows you to claim ownership of your domain. This ownership gives you control over modifying privileges for your links and other content, preventing bad actors from spreading misinformation and abusing your site. Domain verification also allows you to govern modification permissions over your links and content. This applies to both free and paid content. Managing your ad link editing permissions also ensures that your brand is represented by only trusted staff and partners.

These are a few things you’ll need to do to get your business manager up and running. It makes sense to employ someone to do these for you if you are not a technical person. You can hire someone to set it all up even if you don’t want to hire someone to handle your Facebook marketing.

Facebook Marketing Strategy

Facebook is a social networking site that also owns Instagram. However, as I’ve mentioned in past podcasts, not many people on Facebook are seeking pest control companies. They basically need to run into your company. 

Facebook Retargeting

Retargeting is the most obvious way to achieve it. Facebook features a retargeting program, similar to Google’s display remarketing service. The pixel code comes in handy in this situation. You can retarget someone after they’ve visited your landing page or website. However, building an audience this way takes a long time. Even if you don’t plan on running Facebook advertisements anytime soon, I recommend setting up a business manager and pixel codes so that the system has time to grow that audience.

In the best-case scenario, by retargeting them, you will be able to establish a good audience base. Then, using a creative message, you may entice your audience to return. Because this will take a long time, there is something else you can do in the meantime.

“Pest Control” Audience

Facebook has an audience called “Pest Control”. According to Facebook’s criteria, those who are interested in pest control services will see your ad. Because Facebook has so many data points, it appears to be fairly accurate. If you’re on Facebook or Instagram, they know practically everything about you. So they’ve constructed a profile for you, and if you’re interested in pest control or already used pest management services, you’ll be a good fit for this type of audience.

Look-Alike Audience

In addition, Facebook has a ‘look similar’ audience. For example, you’ve built a pest control audience and a retargeted audience. Suppose you have 100 persons who have become leads. Then we may develop a lookalike audience to target folks who share those 100 people’s age, interests, and demographics. 

People don’t come to Facebook looking for pest control services, so keep that in mind. As a result, you don’t want to impose deals on them. Instead, use innovative methods such as videos or coupons to catch their attention.

At the end of the day, you want to consider your return on investment when running Facebook advertising. Spending a lot of money on Facebook ads is not something I would suggest. Google, in my opinion, is where you should spend the majority of your money. However, consider your return on investment (ROI) while using Facebook ads. More importantly, keep in mind that branding is crucial. People who could be interested in purchasing your services now or in the future are now seeing your company all over social media. 

One issue I’d look into is making sure your adverts don’t show up when a user searches for your brand name. You’ll appear organically on Facebook or Instagram as a result of your page. Sometimes, Facebook will show your advertising and charge you for them. So, especially if you have a great brand name, make sure you don’t pay for it. since it would burn up a lot of budget for folks who will eventually find you anyway.

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