Episode Summary:Search Engine Optimization for a local pest control company doesn’t have to be hard. More importantly, it doesn’t have to be expensive. Let’s talk basic SEO strategies for the Pest Control and/or Wildlife Control...
How to set a budget for Google Ads for beginners
- Tagged as: Budget for Google Ads, google ads, Google Ads Beginners, Google ads Budget, ROI
Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot…
Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...
Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...
Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about...
Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one. Great! But do you have all your ducks in a row when it comes to being successful online? Check...
Do These Google Ads Tasks to Prepare Your Business for Next Season
- Tagged as: google ads, google marketing, internet marketing
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks…
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from…
Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on...
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…
