Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...
Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about...
Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one. Great! But do you have all your ducks in a row when it comes to being successful online? Check...
Do These Google Ads Tasks to Prepare Your Business for Next Season
- Tagged as: google ads, google marketing, internet marketing
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks…
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from…
Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on...
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners. The listener is wondering: What is the typical Return On Investment (ROI)? This question is…
Search Terms Report Changes
Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest...
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…
