It’s been over a month since Google announced some changes to keyword match types and we have already noticed some challenges of key phrase modifiers. Here is a brief review of some of these challenges…
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of…
Keyword Match Types
Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice...