Google Ads Program Checklist

August 25, 2021

Building a strong Google ads program takes patience. There are a few things you should consider to guarantee that you obtain the greatest outcomes. Your ad could show up on Google right when someone is browsing for products or services similar to yours. A well-timed ad can transform individuals into valuable clients whether they’re on desktop or mobile. Google processes 2.3 million searches each second, with Google advertisements appearing on the majority of search results pages. Google advertisements, which are paid for by businesses, can be an exceptionally successful means of sending relevant, qualified visitors to your website at precisely the right time when people are searching for the items or services your company provides.

What is Google Ads?

We have talked a lot in detail about setting up Google Ads in our previous podcasts and blog posts. Google Ads provides sponsored adverts. They display in search results on and advertisements that appear on other websites via the Display Network and Google’s AdSense program.

What to do after setting up your Ad?

There are hundreds of articles on how to set up your google ad, however, what happens afterward? Here is a checklist of the things you should be keeping an eye on to ensure you are getting the best results for your money – 

Good Search Terms

A search term is a word or collection of words that a customer types into or one of our Search Network sites when conducting a search. A keyword is a term or series of words that Google advertisers use to target your ads to customers for a certain ad group. Keyword research can provide you a lot of information about what your target audience is looking for on Google. The knowledge you gain from these genuine search phrases can inform both your content strategy and your overall marketing plan.

Optimization Score

The optimization score is a prediction of how well your Google Ads account is configured. The optimization score ranges from 0% to 100%, with 100% indicating that your account is optimized to its utmost capacity. I would suggest having your score at least 70%. 

Quality Score

This number indicates the relevance of your keywords to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A high-Quality Score will help you save money on bids and boost your ad’s position in the search results.

Conversion Rates

When someone clicks on your ad and then takes another action you’ve defined as essential, such as completing a purchase, signing up for a newsletter, or calling you, it’s called a conversion. You may not get people calling you even though you have great quality scores, so you need to keep an eye on this and make sure you have everything updated, such as your landing page. 

Add New Keywords

These are the words or phrases that cause your ad to appear when consumers put them into Google Search. When creating an ad campaign, you’ll select a list of keywords that you believe consumers will use to find what you have to offer.

Initially, look at it as often as you possibly can. I’d estimate it takes 3-4 months to establish a solid foundation for your Google ads program before you can start to relax. For the first few months, I would check once every few days.

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