15: RIP Broad Match Modifiers

Episode Summary: Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it’s place.  Listen to learn more…

14: Internet Marketing Setup for Success

Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one.  Great!  But do you have all your ducks in a row when it comes to being successful online?  Check…

13: PCIM Holiday Checklist

Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on…

12: Best Ad Strategy

Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest…

11: Search Terms Report Changes – Part 2

Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in…

10: Search Terms Report Changes

Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk…

9: Keyword Insertion Ads

Episode Summary: Keyword Insertion Ads… what are they?  The good and the bad. Learn about one of the best Google Ads strategies for Pest Control and the possible complications that can occur. Artist / Guest…

8: The ULTIMATE PCIM Lead Strategy

Episode Summary: Marketing for a Pest Control company on the internet has changed drastically over the years.  It’s exactly half way through 2020 and here is the best way to do it, right now!  In…

7: Negative Keywords

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly…