17: Yelp Ads for Pest Control

Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control…

16: Google Ads Keyword Match Type Changes

Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist…

15: RIP Broad Match Modifiers

Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it’s place.  Listen to learn more about…

14: Internet Marketing Setup for Success

Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one.  Great!  But do you have all your ducks in a row when it comes to being successful online?  Check…

13: PCIM Holiday Checklist

Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on…

12: Best Ad Strategy

Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest…

11: Search Terms Report Changes – Part 2

Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in…

10: Search Terms Report Changes

Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk…

9: Keyword Insertion Ads

Episode Summary: Keyword Insertion Ads… what are they?  The good and the bad. Learn about one of the best Google Ads strategies for Pest Control and the possible complications that can occur. Artist / Guest…