Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…
Analyzing Search Terms
Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google...
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need…
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of…
Keyword Match Types
Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice...
