Social Media for Internet Marketing? Yes or No?

April 1, 2021

Among the endless possibilities when it comes to internet marketing, how much effort should you give for social media? As of 2020, more than 3.96 billion people are actively using social media around the world. And with the pandemic going on, the number is on the rise. So the answer is, YES! It’s 2021! You need to be on social media.

Social media marketing is a great way for businesses of all sizes and types to reach prospective customers. You are missing out on a lot, if you haven’t taken your business into social media yet. All you need to do is to find the right way to use this platform as your strength. In order to do so, you need to have a clear idea!

One aspect that people often get mixed up a lot is that Social Media Marketing and Social Media Management are two very different things. Let’s take a look at that:

What is Social Media Management?

Social media management is simple. It involves having an account on any social media platform or multiple platforms. Also, creating content, posting regularly, using creative captions, setting up relevant hashtags. It also includes managing engagement with your audience, such as, responding to comments or messages, maintaining profile information and much more.

Social Media for a pest control company?

In my personal opinion, an average person is not likely to go on a social media platform to see what a pest control company is upto! But of course, it is 2021 and your company needs to be on social media. So, for a pest control company, simply having that online presence and sending out posts regularly should do the trick.

Should you hire someone to do it?

Management is something that you can do yourself or let your office staff take care of it for you. In light of a pest control company, you might not want to expect a lot in return of your investment. If you can find someone to do it for you at a decent rate, that might be in your best interest. How much you should invest for your social media management certainly depends on your type of target audience.

What is Social Media Marketing?

Social media for internet marketing is much different than management. It is what its name suggests: using your business’s social platforms with the intention to market, advertise and grow your business. This includes paid promotions, targeting audiences etc.

Get the best out of your marketing strategy

If you have a clear idea about your goal, social media marketing works really well. As I have mentioned before, people are not essentially looking for pest control companies over social media platforms. But if you can target the right people with the right message – that can be a great brand strategy.

Some Marketing Tips:

  • Use Facebook, Instagram’s retargeting option. For example, anyone who has visited any of your platforms should be retargeted.
  • You can target Lookalike audiences. A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they match certain criteria as to your already existing customers.
  • Instead of simply using your company logo, use coupons, discounts or anything that will instantly capture your audience’s attention. 
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