Among the endless possibilities when it comes to internet marketing, how much effort should you give for social media? As of 2020, more than 3.96 billion people are actively using social media around the world….
At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…
In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital…
In the latest episode of the Pest Control Marketing podcast, Andy tackles yet another question from one of his listeners, also talks about Internet Marketing! What is the Google Premier Partner Program? Andy’s marketing agency,…
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks…
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from…
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners. The listener is wondering: What is the typical Return On Investment (ROI)? This question is…
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…