SEO – Search Engine Optimization is a marketing tactic to ensure that your website or landing page shows up in search engines such as Google. This practice will increase the quantity and quality of organic…
In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords for Google Ads campaigns. He explains that negative keywords should be something you do daily at the beginning of your…
Negative Keywords
Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly...
Analyzing Search Terms
Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google...
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need…
In this episode of the Pest Control Marketing podcast, Andy Patel touches on keyword match types in Google Ads. Drawing from his and other marketers’ experiences running Google Ads campaigns, he found that one of…
Keyword Match Types
Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice...
In this short and to-the-point episode of the Pest Control Internet Marketing podcast, Andy Patel gives us the basic ins and outs of Google Ads. While Apple makes money from software and electronics, and Amazon…
What is Google Ads & How Does It Work?
Episode SummaryAs a Pest Control business owner, it’s essential to run Google Ads for your business. But what is exactly is Google Ads? Why does it exist and what is the fundamental formula for success?...