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Month: February 2021

  • Blog

How Do We Specify a Phrase Match Keyword in Google Ads?

  • Tagged as: google ads match types, phrase match modifier google ads, what is phrase match in google ads

At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…

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Andy
  • Blog

Broad Match Modifier To Phase Out

  • Tagged as: google ads keywords, google keywords, keyword match types

In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…

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Andy
  • Podcast

15: RIP Broad Match Modifiers

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/02/PCIM-Feb-21.mp3
Episode Summary: Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it’s place.  Listen to learn more...

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Andy

Recent Posts

  • How Do We Specify a Phrase Match Keyword in Google Ads?
  • Broad Match Modifier To Phase Out
  • What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)
  • Tips for Being Successful in Internet Marketing
  • to-do list, ChristmasDo These Google Ads Tasks to Prepare Your Business for Next Season

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