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Tag: google ads

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Holiday Checklist for Google Ads

  • Tagged as: google ads, google marketing, online marketing, pest control

In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners.   How often should you be updating your negative keyword list? If you start a brand new campaign from…

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Andy
  • Podcast

13: PCIM Holiday Checklist

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2020/12/Project-PCIM-December.mp3
Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on...

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Andy
  • Blog

The Overview of Google Search Expanded Text Ads

  • Tagged as: expanded text ads, google ads, google search ads, google search expanded text ads, paid search, PPC ads
google ads,google advertising, internet marketing, search ads

When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…

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Andy
  • Blog

Best Ad Strategy for Pest Control

  • Tagged as: ads strategies, google ads, pest control, revenue on investment

In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners. The listener is wondering: What is the typical Return On Investment (ROI)? This question is…

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Andy
  • Podcast

12: Best Ad Strategy

  • Tagged as: ads strategies, google ads, pest control, revenue on investment
https://www.pcimpodcast.com/wp-content/uploads/2020/11/PCIM-11-2020.mp3
Search Terms Report Changes
Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest...

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Andy
  • Blog

Creative Ways to Find Negative Keywords for Google Ads

  • Tagged as: google ads, google ads negative keywords, google keywords, google search terms, negative keywords
google ads,google advertising, internet marketing

Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…

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Andy
  • Blog

Google Search Terms Report Changes 2

  • Tagged as: google ads, google ads search terms, google search terms, google search terms report, search terms report changes

This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term…

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Andy
  • Podcast

11: Search Terms Report Changes – Part 2

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2020/10/PCIM-10-2020.mp3
Search Terms Report Changes
Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...

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Andy
  • Blog

What Are the Changes to the Google Search Terms Report?

  • Tagged as: google ads, google ads search terms, google search terms, google search terms report, search terms report changes

  Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google…

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Andy
  • Blog

Google Search Terms Report Changes

  • Tagged as: google ads, google ads search terms, google marketing, google search terms

  In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms. Google has recently started coming out with changes and if you currently run Google Ads,…

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Andy
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