11: Search Terms Report Changes – Part 2

Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in…

10: Search Terms Report Changes

Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk…

9: Keyword Insertion Ads

Episode Summary: Keyword Insertion Ads… what are they?  The good and the bad. Learn about one of the best Google Ads strategies for Pest Control and the possible complications that can occur. Artist / Guest…

8: The ULTIMATE PCIM Lead Strategy

Episode Summary: Marketing for a Pest Control company on the internet has changed drastically over the years.  It’s exactly half way through 2020 and here is the best way to do it, right now!  In…

7: Negative Keywords

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly…

5: COVID-19 Google Ads Credit

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy explains the latest Google COVID-19 credit. He talks about what it means, who will benefit from it, and how long it is…

4: Analyzing Search Terms

Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google…

3: Keyword Match Types

Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice…