7: Negative Keywords

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly…

5: COVID-19 Google Ads Credit

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy explains the latest Google COVID-19 credit. He talks about what it means, who will benefit from it, and how long it is…

4: Analyzing Search Terms

Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google…

3: Keyword Match Types

Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice…

2: What is Google Ads & How Does it Work?

Episode Summary As a Pest Control business owner, it’s essential to run Google Ads for your business. But what is exactly is Google Ads? Why does it exist and what is the fundamental formula for…