When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are...
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners. The listener is wondering: What is the typical Return On Investment (ROI)? This question is...
Search Terms Report Changes
Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest...
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the...
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term...
Search Terms Report Changes
Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google...
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms. Google has recently started coming out with changes and if you currently run Google Ads,...
Search Terms Report Changes
Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk...
Keyword insertion is one of the features of Google Ads and it is also known as Dynamic Keyword Insertion, or DKI in short. It is used for replacing certain keywords in the ad, based on the words someone...
