At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an...
Broad Match Modifier To Phase Out
- Tagged as: google ads keywords, google keywords, keyword match types
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low...
Episode Summary: Google is fading out Broad Match Modfiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more...
What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)
- Tagged as: internet marketing, marketing strategy, online marketing, success
In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital...
Tips for Being Successful in Internet Marketing
- Tagged as: branding, email marketing, internet marketing, online marketing, social media, success, website
In the latest episode of the Pest Control Marketing podcast, Andy tackles yet another question from one of his listeners. What is the Google Premier Partner Program? Andy’s marketing agency, K-3 Marketing, is...
Episode Summary: You own a Pest / Wildlife control company, or you’re looking to start one. Great! But do you have all your ducks in a row when it comes to being successful online? Check...
Do These Google Ads Tasks to Prepare Your Business for Next Season
- Tagged as: google ads, google marketing, internet marketing
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks...
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from...
Episode Summary: When / If business is slow, it’s a good idea to take some time and refine your marketing strategies. Check out this episode for some suggestions on what you could be working on...
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are...
