Audio

• Podcast

12: Best Ad Strategy

• November 25, 2020
• Tagged as: ads strategies, google ads, pest control, revenue on investment

Search Terms Report Changes

Episode Summary: Google Ads has ads (obviously)… but which strategies work best for pest control companies? In this episode, we dive deep into different ad types and strategies that are most advantageous. Artist / Guest...

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• Podcast

11: Search Terms Report Changes – Part 2

• October 23, 2020
• Tagged as: google ads, google ads search terms, google marketing, google search terms

Search Terms Report Changes

Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...

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• Podcast

10: Search Terms Report Changes

• September 19, 2020
• Tagged as: google ads, google ads search terms, google marketing, google search terms

Search Terms Report Changes

Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk...

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• Podcast

9: Keyword Insertion Ads

• August 23, 2020
• Tagged as: google ads, google marketing, keyword insertion ads, keyword insertion google ads

Keyword Insertion Ads

Episode Summary: Keyword Insertion Ads… what are they?  The good and the bad. Learn about one of the best Google Ads strategies for Pest Control and the possible complications that can occur. Artist / Guest...

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• Podcast

8: The ULTIMATE PCIM Lead Strategy

• July 14, 2020
• Tagged as: business leads, google ads, internet marketing, marketing leads, pest control, pest control leads

The ULTIMATE Pest Control Internet Marketing Lead Strategy

Episode Summary: Marketing for a Pest Control company on the internet has changed drastically over the years.  It’s exactly half way through 2020 and here is the best way to do it, right now!  In...

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• Podcast

7: Negative Keywords

• June 12, 2020
• Tagged as: google ads, google ads negative keywords, internet marketing, pest control, seo

Negative Keywords

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy talks about negative keywords. He explains that negative keywords should be something you do daily at the beginning of your ads, weekly...

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• Podcast

6: Sanitizing & Disinfecting Program with Maggie Horn

• May 8, 2020
• Tagged as: commercial sanitizing, disinfecting, google ads, internet marketing, residential sanitizing

Sanitizing & Disinfecting Program

Episode Summary: Amid these uncertain times, it makes sense to adapt to the needs of the market. That is why we have launched and tested a Sanitizing & Disinfecting Program. Here to talk more about...

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• Podcast

5: COVID-19 Google Ads Credit

• March 31, 2020
• Tagged as: google ads, google ads credit, internet marketing, pest control, PPC ads

Analyzing Search Terms

Episode Summary: In this episode of The Pest Control Internet Marketing Podcast, Andy explains the latest Google COVID-19 credit. He talks about what it means, who will benefit from it, and how long it is...

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• Podcast

4: Analyzing Search Terms

• March 14, 2020
• Tagged as: google ads, google keywords, google search terms, pest control, seo

Analyzing Search Terms

Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google...

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• Podcast

3: Keyword Match Types

• February 15, 2020
• Tagged as: google ads, google keywords, keyword match types, pest control, seo

Keyword Match Types

Episode Summary: The number one reason why pest control business owners fail at Google Ads marketing is because of the lack of knowledge of the Google Ads keyword match types. If you are a novice...

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