Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term…
Search Terms Report Changes
Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google…
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms. Google has recently started coming out with changes and if you currently run Google Ads,…
Search Terms Report Changes
Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk...
Analyzing Search Terms
Episode Summary: Google Ads is a pay-per-click program and you do just that, you pay per click! However, what exactly are you paying for? It’s crucial for all pest control owners (or anyone using Google...
In this episode of the Pest Control Internet Marketing Podcast, Andy Patel talks about the Google search terms. He identifies the difference between search terms and keywords, the purpose they serve, and why you need…