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How to set a budget for Google Ads for beginners

Tagged as: Budget for Google Ads, google ads, Google Ads Beginners, Google ads Budget, ROI

Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot...

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Yelp Ads – Everything you need to know – The Good and Bad!

Tagged as: Massaging Feature, Search Term Report, Yelp Ads, Yelp Partner, Yelp Profile

As we officially became a Yelp Partner, I believe I have found the secret sauce for a successful Yelp Ads setup. If you are currently running Yelp Ads or considering for the future, this article...

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Podcast

17: Yelp Ads for Pest Control

Tagged as: google ads, google ads search terms, google marketing, google search terms

Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...

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Challenges of Key Phrase Modifiers & Its remedy

Tagged as: Challenges of Key Phrase Modifiers, Close variants, Key Phrase Modifiers, keyword match types, remedy

It’s been over a month since Google announced some changes to keyword match types and we have already noticed some challenges of key phrase modifiers. Here is a brief review of some of these challenges...

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Podcast

16: Google Ads Keyword Match Type Changes

Tagged as: google ads, google ads search terms, google marketing, google search terms

Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...

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How Do We Specify a Phrase Match Keyword in Google Ads?

Tagged as: google ads match types, phrase match modifier google ads, what is phrase match in google ads

At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an...

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Broad Match Modifier To Phase Out

Tagged as: google ads keywords, google keywords, keyword match types

In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low...

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Podcast

15: RIP Broad Match Modifiers

Tagged as: google ads, google ads search terms, google marketing, google search terms

Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about...

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What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)

Tagged as: internet marketing, marketing strategy, online marketing, success

In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital...

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