Recently, it feels as if technology has taken strides forward. This can be daunting yet exciting if you used correctly. In this episode, I’ll talk about chatbots on your website / landing pages to simply...
How important is Facebook for Pest Control marketing? What’s the difference between Facebook marketing vs. Facebook management? What Facebook strategies work best for Pest Control companies? Let’s talk!
Episode Summary:If you are running a Pay-Per-Click program, you need to ensure your clicks are given the best chance of converting to leads. In this episode, Andy talks about some landing page essentials you must-haves....
Episode Summary:Search Engine Optimization for a local pest control company doesn’t have to be hard. More importantly, it doesn’t have to be expensive. Let’s talk basic SEO strategies for the Pest Control and/or Wildlife Control...
Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...
Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...
At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…
Broad Match Modifier To Phase Out
- Tagged as: google ads keywords, google keywords, keyword match types
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…
Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type. However, Phrase Match looks like it should be taking it’s place. Listen to learn more about...
What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)
- Tagged as: internet marketing, marketing strategy, online marketing, success
In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital…
