At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…
In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital…
In the latest episode of the Pest Control Marketing podcast, Andy tackles yet another question from one of his listeners. What is the Google Premier Partner Program? Andy’s marketing agency, K-3 Marketing, is…
Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks…
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from…
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…