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21: Chatbots for Pest Control

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/11/Chatbots.mp3
Recently, it feels as if technology has taken strides forward. This can be daunting yet exciting if you used correctly. In this episode, I’ll talk about chatbots on your website / landing pages to simply...

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Andy
  • Podcast

20: Let’s Talk Facebook

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/08/PCIM-FB.mp3
How important is Facebook for Pest Control marketing?  What’s the difference between Facebook marketing vs. Facebook management?  What Facebook strategies work best for Pest Control companies?  Let’s talk!

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Andy
  • Podcast

19: Landing Page Basics

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/06/PCIM-June-FINAL.mp3
Episode Summary:If you are running a Pay-Per-Click program, you need to ensure your clicks are given the best chance of converting to leads. In this episode, Andy talks about some landing page essentials you must-haves....

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Andy
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18: Let’s Talk SEO

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/05/PCIM-May21.mp3
Episode Summary:Search Engine Optimization for a local pest control company doesn’t have to be hard.  More importantly, it doesn’t have to be expensive.  Let’s talk basic SEO strategies for the Pest Control and/or Wildlife Control...

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Andy
  • Podcast

17: Yelp Ads for Pest Control

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/04/PCIM-April.mp3
Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...

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Andy
  • Podcast

16: Google Ads Keyword Match Type Changes

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/03/PCIM-March21.mp3
Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...

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Andy
  • Blog

How Do We Specify a Phrase Match Keyword in Google Ads?

  • Tagged as: google ads match types, phrase match modifier google ads, what is phrase match in google ads

At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…

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Andy
  • Blog

Broad Match Modifier To Phase Out

  • Tagged as: google ads keywords, google keywords, keyword match types

In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…

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Andy
  • Podcast

15: RIP Broad Match Modifiers

  • Tagged as: google ads, google ads search terms, google marketing, google search terms
https://www.pcimpodcast.com/wp-content/uploads/2021/02/PCIM-Feb-21.mp3
Episode Summary: Google is fading out Broad Match Modifiers, which really stinks because it was our favorite keyword match type.  However, Phrase Match looks like it should be taking it’s place.  Listen to learn more about...

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Andy
  • Blog

What a Successful Digital Marketing Strategy Should Focus On in 2021 (and Beyond)

  • Tagged as: internet marketing, marketing strategy, online marketing, success

In this day and age, it is crucial for any business to have a strong presence online in order to succeed. Thus, in your marketing plan, you must have a solid strategy that takes into consideration the current digital…

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Andy
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